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Cherished Numbers as an Investment

What is the best investment you can make? Is it a product that anyone can easily buy, such as shares on the stock market or one that is in short supply but many people want, such as a rare painting? Do cherished numbers come into the category of the rare painting? You bet they do! All registration numbers are unique, there is only one of each. But Cherished Numbers, for example ones that spell a name or contain someone’s initials, are the ones in demand. The higher the demand, the higher the price people are prepared to pay. And unlucky bidders for a particular number this year, will hope that, just like a painting, it will come back on the market at some time in the future, albeit at a higher price.

PNA have many clients who buy Cherished Numbers simply as investments, they never go on a vehicle. Typically their investment will show annual gains of anywhere from 10-25% or more in the case of high profile numbers. For example, in 1997, registration number 1UA was valued at £15,000. It is now on the market for £69,000 and if sold at this price would show an increase in value of 350% and an anualised return on investment of 36%! But even the one-off buyer who simply wants a number for his or her vehicle can join the ‘Investment Club’ in the knowledge that their investment is increasing in value all the time. Your vehicle will go down in value but the number almost certainly will not. (see our vehicle v number comparison page) The other advantage of putting a cherished number on your vehicle is that, if the model design has not changed, it does not denote its age.

What's it worth now?

Value of car then: £50,000
Value of car now: £20,000
Plate: 1UA
Value of plate then: £20,000
Value of plate now: £70,000


Email: Please use this contact form. A member of the PNA Team will contact you shortly to discuss your requirements!

Phone: 01202 877395

Mail: PNA, 1 Jacob Court, Poole.

Find out more about PNA
Meet the PNA Team

Cherished Numbers Dealers Association Retail Motor Industry Federation M·I·R·A·D

Registered Company Number: 6798750
When instructed to do so our experienced staff will coordinate the entire transfer of your number plates with DVLA Swansea and provide superlative progress tracking for your convenience and peace of mind. We sell number plates owned by clients, government stock and our own stock on a 'first come, first served basis' all subject to availability, DOT transfer fee and terms and conditions, some numbers are subject to VAT.

Our systems record telephone conversations and the date and time of all communication. We shall debit your payment card if your offer is accepted and provide confirmation either way. Under the Consumer Contracts Regulations 2013, we must notify you that our service begins immediately upon payment being taken, subsequently no cooling off period or refunds are given.

Registered Office:
17 Glasshouse Studios,
Fryern Court Road, Fordingbridge
Hampshire SP6 1QX
DVLA is a registered trade mark of the Driver and Vehicle Licensing Agency.
PNA is in no way affiliated to the DVLA or DVLA Personalised Registrations.
PNA is a recognised reseller of DVLA registrations.